For local B2B service providers

Be the first call every new business gets.

Every day, hundreds of new companies register with the state. FirstFiling reads those filings, works out what each business does, scores how well it fits what you sell, and emails you the ones worth a conversation.

No credit card. Every Pro feature during the trial. Colorado updates daily, New York monthly.

From your digestColorado, this morning

Front Range Precision Plumbing LLC

Residential and light commercial plumbing contractor
LLC · filed Sep 24, 2026 · Arvada, Jefferson County, CO
82 Strong
Contact on file: Marcus Delgado
  • Licensed trade with vehicles and field crews: a strong fit for commercial insurance
  • Principal office address is a real street address in your territory, not a registered agent
  • Serial founder: 2 other filings by the same person in the last 3 years
Serial founderOperating businessConstruction

How it works

Three steps. The first two take ten minutes; the third happens every morning without you.

1

Set your territory and what you sell

Pick states, counties, cities or zip prefixes. Tell us your line of work and who your best customers are, in plain words.

2

We watch the state registry every day

New filings are pulled from the official public records, cleaned up, and classified: what the business does, whether it is a real operating company, and whether the address is a registered agent's.

3

Ranked leads land in your inbox

Each morning (or weekly, if you prefer) you get the filings that fit, scored and explained. Work them in the dashboard: save, contact, book, follow up, win.

Who it's for

Anyone whose best customers are businesses in their first weeks. Scoring is tuned for each of these.

Commercial insurance agencies

General liability, BOP, workers' comp and commercial auto before the first job starts.

Payroll, HR and PEO

Reach businesses that show signs of hiring before their first payroll run.

Accountants and bookkeepers

Set up the books, sales tax and entity taxes in year one instead of cleaning them up in year two.

Business bankers and lenders

Open the operating account and start the financing conversation early.

Merchant services and POS

Restaurants, retail and customer-facing shops that need to take payments on day one.

Commercial real estate brokers

Businesses that will need a storefront, office or warehouse soon.

Business attorneys

Operating agreements, contracts, trademarks and leases right after formation.

IT services and MSPs

Professional practices and offices that need email, security and devices set up properly.

Marketing, web and branding

Customer-facing businesses that need a website and local presence before anyone searches for them.

What makes it different

A registry export is a list of names. FirstFiling turns it into something you can act on.

Industry classification and a fit score for your vertical

Each filing gets a plain-English industry label, a sector, and a 0 to 100 score built around what an insurance agent, a banker or an MSP actually wants. Every score comes with its reasons.

Real address or registered agent?

Thousands of filings list a registered agent's office as the only address. We flag those so you do not mail a brochure to a law firm's mailroom.

Serial-founder detection

When the same person or the same address shows up on other recent filings, you see it. People who start businesses tend to start more of them.

It learns from you

Mark a lead useful or irrelevant and say why. Your marks and your description of your ideal customer shape what reaches the top of the list.

Outreach drafts

One click writes a short email, a note, a call opener and talking points from the facts on file. Nothing invented, placeholders where your details go.

Pipeline and follow-ups

Move leads from inbox to contacted, meeting, won or lost. Set a follow-up date and get reminded on the day.

Suppress your existing clients

Paste a list of names you already work with, and they will never show up as leads.

Take your data with you

Export any view to CSV for your CRM or mail merge, or download your whole account as JSON at any time.

State coverage

StateHow often it updatesBusiness addressContact name on file
ColoradoDailyYes, principal officeOften
New YorkMonthly, when the state publishesUsually a service-of-process address; flagged when it is an agentSometimes (CEO on corporations)

More states are coming. If you need one that is not listed, tell us at support and we will let you know when it lands.

Pricing

Start with a 14-day free trial of everything. No card required. Pick a plan when the trial ends, or walk away.

Starter
$99 / month
One state, the whole core loop.
  • Daily or weekly digest of scored leads
  • Industry classification and fit score with reasons
  • Registered-agent address detection
  • Pipeline, notes and follow-up reminders
  • Suppression list and useful / irrelevant marks
  • Territory by county, city or zip prefix
  • Outreach drafts
  • CSV export
  • Serial-founder detection
Start free trial

The trial runs as Pro so you see the whole product. Cancel anytime from Settings; you keep access until the end of the period you paid for.

Questions people ask

Where does the data come from?

From the official business registries: the Colorado Secretary of State and the New York Department of State, both published as open data. We do not scrape private sites or buy lists. Every lead links back to the public record it came from.

Is it legal to contact these businesses?

Business filings are public record, and reaching out to a new business is ordinary prospecting. You are responsible for doing it lawfully: follow CAN-SPAM for email, the TCPA and state do-not-call rules for calls and texts, and any rules of your own profession. FirstFiling never provides phone numbers, and our outreach drafts are written to be respectful and easy to decline.

How fresh are the leads?

It depends on the state. Colorado publishes new filings daily, so a business that filed yesterday can be in your digest this morning. New York publishes its registry monthly, so New York leads arrive in a batch when the state releases them. The state coverage table above stays current as we add states.

What is fact and what is an AI guess?

The business name, entity type, filing date, addresses and the officer or agent names come straight from the state record and are shown as "Public record" on every lead. The industry label, sector, business kind, summary and signals are inferred by Claude (Anthropic's AI) from the name and filing details, with a confidence level. The score is computed from those guesses plus your profile. Treat the guesses as a starting point, not a fact, and check before you rely on them.

Do you provide phone numbers or email addresses for the businesses?

No. State registries do not publish them, and we do not buy or append contact data. You get the name, the mailing address on file, and the officer name when the state records one.

Can I cancel?

Yes, anytime, from Settings. There is no contract. If you cancel during the trial you are never charged.

Start your free trial

Tell us where you work and what you sell. You can change all of this later in the dashboard. We will email you a link to confirm your address and open your dashboard.

About you

Used in outreach drafts. Optional.
Digests and sign-in links go here.
By signing up you agree to the Terms and Privacy Policy.